Sunday Riley
Brand Identity, Visual Merchandising, Artwork, Brand Guidelines
Understand First
Sleek MakeUp, acquired by Walgreen Boots Alliance in 2015, is an edgy, diverse and inclusive brand with a highly pigmented, affordable range that caters for all skin tones. Sleek sought a clear visual identity which united the range.
We started with a ‘work it your own way’ brand manifesto, leading to a design that champions the rights for everyone to be fearlessly proud of who they are – to be seen, heard and feel as they wish to be. Our work helped to align the brand’s packaging to create an overarching brand identity, driving standout on shelves and appeal at point of purchase, while also harmonising the look of the global product assortment.
“The team immediately got us and our vision for the brand, delivering something that has not only brought the spirit and essence back to life but also literally brought us to tears. They went above and beyond the brief demonstrating how the pack would come to life across all touchpoints – they are experts of far more than ‘just’ incredible packaging.”
Rosie Harris, Senior Marketing Manager/Global Cosmetics at Walgreen Boots Alliance said:
