QMS
Brand strategy, Brand Identity, Artwork, Brand Guidelines, Visual Merchandising
Understand First
As specialists in epigenetic skincare, Skin Diligent sought a refreshed brand identity which showcases their specialised ability to improve skin at a cellular level. This new visual identity was necessary to elevate their positioning in a highly competitive market, demonstrating the ability of its highly technical products in targeting specific needs of individual customers.
To reflect Skin Diligent’s pioneering approach to skincare, we created an infinitely flexible and adaptable framework in which the cells become the visual differentiator. Each product features a dedicated design to make it recognisable not only for its specific purpose, but also its role as part of the wider collection.
We created a ‘dot cell matrix’, whereby the dots themselves become a distinctive, ownable visual language to tell the story of each product. The cells therefore become as central to the design as they are to the efficacious skincare of Skin Diligent, visualising a dedication to science, echoing chemical formulas and genetic mapping.
A subtle, single colour is added to one of the dots within the individual matrix of each product, making the design pop and supporting ease of recognition. It speaks to their ability to stand out from the skincare masses, a brand unlike any of its competitors. Furthermore, the design recognises that each and every one of Skin Diligent’s customers are different in the makeup and the demands of their skin.
