Illuminating brand heritage for Regent Lighting
Building a bank of content. Elevating brand positioning. Shining a spotlight on brand-client connection.

Understand First

Swiss-based Regent Lighting, known for their beautifully designed, innovative lighting solutions for companies such as Pathé, L’oréal, Qatar Railways and Mercedes-Benz, sought a refreshed identity that elevated the renowned brand.

Beautiful Thinking

With over 100 years of heritage, we identified that Regent Lighting’s philosophy has always been about people; every innovation, design and product is born out of a restless quest to enhance their work and living spaces. We therefore built a brand positioning which dramatises the inter-relationship between people and the lighting surrounding them.

By using real people as opposed to models, we gave the campaign credibility and relevance to their core target audiences: Architects, Building Owners and Electricians. All underpinned by the Brand Idea endline: “People Light Our Way”.

Increased in sales by 187% 2023

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Brand Strategy, Brand Identity, Copywriting, Artwork, Brand World, Brand Guidelines

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