A capsule collection for Liz Earle Beauty Co.
Combining whimsical storytelling and sustainability. Illustration evoking seasonal sentiment. Legacy communicated in a standalone collection.

Understand First

Legacy skincare brand, Liz Earle Beauty Co. sought to launch a Christmas gift collection which stood out amongst competitors whilst speaking to the brand’s ethos, to both entice new customers and nurture existing relationships with the brand’s loyal following.

Beautiful Thinking

As part of a creative communications strategy with the proposition ‘Share the Love’ at its core, our team designed an exquisitely botanical holiday illustration, evocative of the whimsy of the winter and the gift of nature. The rich colours, gold hues, and sparkling lights create a truly magical packaging system that beautifully reflects the holiday season. 

Tapping into Liz Earle Beauty Co.’s long-term association with natural elements, we highlighted the products’ ingredients through vibrant botanical illustrations on the packaging to showcase the natural composition of the skincare products. As an ethically-sourcing brand, we ensured that packaging materials used paper that is FSC and World Land Trust certified.


Roisin Timoney, Global Product Manager for Gifting at Liz Earle Beauty Co. commented:

“When looking for partners to collaborate with it is really important to us that they are able to communicate our brand essence in a way that is easily accessible to our end consumer, and with our Christmas 2021 Collection the team at Free The Birds did just that. By developing visual cues that could live beyond the packaging, the work that was produced has created a really cohesive range from our hero gifts to our smaller self-treat products.”

Brand Strategy, Packaging Design, Copywriting, Artwork

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