Liz Earle Christmas
Brand Strategy, Packaging Design, Copywriting, Artwork
Understand First
Recognising the increasing importance of ‘formal gifting’, Lindt created the Master Chocolatier Collection to support the brand’s goal of leading the category. The renowned brand sought our support in appealing to a discerning customer.
A simple, uncluttered white background provides the backdrop for the ribbon device that echoes the ‘L’ in Lindt. The use of pink catches the eye and complements Lindt’s traditional use of gold. The second generation of the design seeks to champion the chocolates with simple and beautifully lit photography.
Overall our goal was to craft a brand design that worked to appeal to target consumers, with a premium yet contemporary look and feel that was desirable to a wider audience. The sales are proof it did just that.
Overall our goal was to craft a brand design that worked to appeal to target consumers, with a premium yet contemporary look and feel that was desirable to a wider audience. The sales are proof it did just that.
