Our first project in the hospitality industry

Understand First

A bold and sophisticated brand identity and interior look-and-feel for the Sri Lankan Kitchen – Karapincha. The new brand positioning and strategy will support the brand’s expansion plans.

Project Detail

Launched in 2018 by two twin sisters – Vasanthini and Dharshini Perumal, Karapincha brings family recipes to life in the form of Sri Lankan cafes and small kitchens around London. With decades of dishes passed through generations, Karapincha tasked the creative team at Free The Birds with elevating the brand for the next stage of its business growth. The overarching masterbrand The Sri Lankan Sisters was born to encapsulate all new ventures under one roof, enabling the twin sisters to branch out.

Vasanthini Perumal, co-founder of Karapincha / The Sri Lankan Sisters, commented:

“Opening another location in London meant that we needed to be brave with the design in order to attract customers. We understand the value that design brings to a company, especially in this industry, so we needed a strategic partner who can elevate the Karapincha brand. The team at Free The Birds rose to the challenge and delivered on their promise of bringing clarity and edgy creativity that resembles our culinary evolution and brand heritage.”

Brand Strategy, Brand Identity, Artwork, Brand World, Print Management, Brand Guidelines

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