A distinctive circle icon symbolises the essence of INNOCOS: people coming together. Designed to speak to INNOCOS’ dedication to fostering connections, celebrating shared interests, and driving progress, the bold circles also allow for the implementation of a dynamic system which helps members to navigate through all that the organisation, its festivals and the thought leadership platform has to offer. It is designed to create a flexible, fresh means of communicating each of these key categories, whilst creating a robust foundation for the addition of new pillars in the future. With such a diverse, rich offering, this ability to visualise flexibility in the layering of digital, social and print mediums is a vital consideration.

Cobalt blue has been selected as the primary colour, which is connected to nature, sky, and water, and reflects the soothing and peaceful vibes of INNOCOS’ events. The colour represents stability, calmness, and the natural elements surrounding the industry experts in attendance. This vibrant colour also reflects the bold and future-facing nature of INNOCOS, built on a foundation of innovation.