The vitamins and supplements market is overcrowded with a lot of promises, but little differentiation. Hello Day sought our support in creating differentiation amongst its target audience.
We devised a product philosophy and point of difference – a seasonal approach to personal health – which formed the foundation and inspiration for the design of the subscription boxes which arrived at the start of each new phase of the year. The stunning graphic approach reflected the core idea of rolling through the seasons.
“The brand identity created is in tune with the seasons, focuses on end benefits, balances science and nature, and is bright, light and optimistic. It really stands out from the crowd and what’s all the more impressive is Free The Birds helped us bring Hello Day to market in just six months.”