The common sense of purpose which had led to the GDST’s renowned foundation had been lost. To compete in the pressurised independent education sector, the brand identity needed to be rediscovered to unite the Trust’s 25 schools.
We re-energised the soul and philosophy of the GDST to give it a fresh, new relevance in the world of education. Repositioning the GDST as the authority when it comes to realising the potential of girls and therefore women.
The refreshed visual identity covered all key touchpoints for each of the organisation’s schools from internal communication to external marketing materials and social media. Accompanying guidelines included guidance on marketing collateral to ensure a consistent look and visual language across all communications.