Cert: An accelerated launch to market
Crafting a new brand in lockdown. Spotlight in a saturated market. Defined and delivered within one month.

Understand First

During the pandemic, a new product proven to kill the effects of Covid-19 on surfaces sought to bring their innovation to market at speed. The window of opportunity to create and launch was three weeks.

Beautiful Thinking

Hydrachem’s creation offered multiple science and sustainability-based features, from simple-to-use dissolvable tablets and a refillable bottle, to championing a ‘water-less’ solution against rival surface cleaners within FMCG. Our team brought these key elements together to create Cert. We defined and shaped the brand, christened it and communicated to consumers the way in which the product attacks and destroys the virus. We delivered all brand elements, ready to launch this game-changing and highly efficacious dual action cleaning solution to market. All in just three weeks.

Launch day generated 5 weeks worth of planned sales.

“ Free The Birds delivered fantastic ideas and most importantly had the tenacity to deliver far beyond the scope of the project. If you’re looking for an agency that goes the extra mile, these guys are the agency for you.”

Cert brand identity
Brand Strategy, Brand Identity, Packaging Design, Artwork, Brand World, Print Management, Brand Guidelines

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