Bold brand identity for Caroline Hirons
Creating impact through typography. Clear and impactful visuals across all touchpoints. Spotlighting important initiatives.

Understand First

When beauty and lifestyle bloggers are two a penny, Caroline Hirons sought to ensure her status as the queen of skincare was secured, and her brand stood out from the crowd.

Beautiful Thinking

We built a brand identity which, through the imaginative use of type, was direct, frank, and bold. Its impact and confidence was perfectly eponymous to Caroline. The brand identity was implemented across all touchpoints, from website look and feel to social channels and marketing materials. This included the ‘Give & Makeup’ initiative with Glossy Box, supporting women who have fled domestic violence. This important work was also supported by our Beautiful Thinking Foundation.

Brand strategy, Brand Identity, Artwork, Brand Guidelines

Similar Projects

FTB Free The Birds
Sign up for our monthly news and views