Bold 2in1: A sensory experience in design
Vibrant photography to communicate scent. Evoking emotion through design. Creating on-shelf impact with consumers.

Understand First

P&G turned to us to review the brand positioning and identity, then create a pack design for each of the variants that justifies the brand’s price point and that engages with customers in a more relevant and emotional way.


Beautiful Thinking

With its new “Feel Good” positioning, we unified the variant line up by introducing an evolved brand mark. The multi-sensory experience is evoked through the ‘sparkle’ graphic visual, flowing fabric texture, and impactful natural photography. The vibrant colour palette ensures high visibility on shelf. The result is a product range that justifies the price point and gives the impression of sparkle, fresh scent, and softness.

Bold Identity Packaging Design
Bold Identity Packaging Design
Brand Identity, Packaging Design, Artwork, Print Management

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