Creating Beautiful Thinking
A product to encapsulate core values. Collaboration in design. Nurturing creativity in the community.

Understand First

As an agency, we decided to take a dive into what influences our creativity. We discovered that nothing is more powerful or provocative than our sense of smell. It stimulates our appetites, flies us back to our childhood, transports us to people and places we love and have loved. The most memorable ideas blossom in spaces conducive to creativity.


Beautiful Thinking

Created in collaboration with acclaimed independent parfumier, Sarah McCartney, the limited-edition Beautiful Thinking room spray was born. Blending a host of natural ingredients in a functional fragrance that doesn’t just scent your space, it also works on a mental and olfactory level to enhance imagination and focus, too.

The fragrance is a blend of peppermint, said to improve mental clarity, Cashmerian Velvet to bring comforting woody notes, and clearwood with patchouli to aid focus. Cedar, traditionally used to improve cerebral function and Karmawood for harmony, are also brought together with Rhubarb and upcycled Rose Absolute to create this intoxicating bouquet.

Beautiful Thinking is designed as much to give back to the creative arts, as it is to encourage creative thinking. All profits are donated to Create, a charity that empowers young people via the creative arts. 


Nicky Goulder, Founding CEO of Create

“Our mission is to use creative arts to empower lives and enhance people’s wellbeing. It perfectly aligns with Free The Birds’ own values and purpose, so we are honoured to have been chosen as the charity partner on this initiative.”

Beautiful Thinking Fragrance perfume visual
Non Profit

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