Designed by Chamberlin, Powell and Bon, Matt cites the Barbican Centre as the gatekeeper to his passion for a period that exudes brawny and angular exteriors, constructed of humbling hues and raw materials.
And from his lunch excursions gave direction for our project with Sleek MakeUp. A challenger in the beauty market by Boots – targeting city-living young women – Matt recalls how the pitted and matte texture of the Barbican’s infrastructure resembled the grain of eye make-up. And how the sepia scale of the city fortress against the blue sky is where the urban identity was birthed for the bold make-up collection. With a vibrant colour palette and edgy patterns, Sleek MakeUp reflected the experimental but positive ethos of the brand.
For Matt, the UK architectural movement is an explicit display of regenerating the country’s brand after winning the second world war. Even though some may think the brutalist epoch is pretty grim and takes no prisoners, for Matt it is a renaissance of Britain’s design scene.
The Barbican Centre is a perfect representation of the optimistic aspirations of the brutalist movement, and is the foundation of the modernist era that came a little later. A true symbolisation of the allure of a city, its humbling heights and explorative urban forests has been an evocative muse for Matt’s method to beautiful thinking.