“His ability to see past the negative shapes and create something so unique and inspiring each and every time,”
Influencing Sachin throughout his career and creative approach, he describes Noma’s method as “strong yet simple” while reflecting on a fond memory.
Sachin sees Noma Bar as a beautiful thinker for “the way he creates beautiful graphics, mainly portraits that capture the person”, in which his royal muses don’t stop at Diana: “It was amazing to see his work again, recently for Time Out, and this time for the late Queen. Still able to capture so much in a simple image.”
And that creative technique is what inspires Sachin every day here at Free The Birds – exemplifying the identity work for Caroline Hirons.
Sachin leverages simplicity to tell the story of a product on limited spaces, like product packaging. Or tell enough of a narrative for character-surplus brands, describing the uniqueness and identity of a brand lies in key elements – typography and communication style for example.
Noma Bar’s influence hasn’t only transcended down to Sachin, but has clearly impressed a greater suite of designers as deceptively simple continues to be a key trend in brand design. “I always look for and get excited when I see simple ideas brought to life in logos, typography and illustrations which are so simple and just obvious but really well executed.”
And what is Sachin’s biggest takeaway from Noma Bar’s beautiful thinking?