Our design and communications team put their heads together to reimagine a new direction for the site for Transform Magazine’s latest piece on Rebranding Twitter.
Twitter has long lived as a platform to express your views and opinions on subjects current and longstanding, controversial and silly. But recently we seem to let our thoughts fly into the world with less consideration for others, unwilling to listen and experience an opinion that differs from our own. With this increasing polarity perhaps a new branding message and look could be what the platform is looking for.
The introduction of the two symmetrical sides reminds us of our love of dialogue, discourse and conversation and that each of the sides in that debate are equal. Messaging-wise we want to reassert Twitter’s unique value as a tool for communicating views but also to champion considered commentary, with the added brand line