The longevity movement is reshaping the healthcare landscape, marking a shift away from traditional, clinical models toward more holistic, lifestyle-driven approaches. Consumers today are more informed, more intentional, and more invested in their long-term health than ever before. Preventative care is no longer a niche concept – it’s a mainstream mindset, driving demand for products and services that support living well, not just longer. Meeting the expectations of today’s consumer means embracing innovation, purpose, and emotional connection across every touchpoint, from product development to brand storytelling. In our latest trend forecasting report, we explore how to navigate and own this new era of health, longevity, and empowered purchasing behaviour, through the lens of our unique consumer attitudes.