We’ve been examining the impact COVID-19 has had on our beauty regimes and especially haircare and question what are the major opportunities for brands as our lives take on their ‘new normal’? We’ve noticed some significant shifts within haircare which has traditionally been regarded a flat category. Haircare brands are learning from skincare, with advanced ingredients, new regimes and formula developments.
Download our Free-Free The Birds Crowsnest on Vitamins report now to learn more about the trends shaping the category for 2022 and beyond.
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