In our latest report, we explore how the longevity movement is reshaping healthcare. In a shift away from traditional models toward holistic, lifestyle-driven approaches, enhancing healthspan is no longer a niche concept, it’s a mainstream mindset that is driving demand for brands that support living well, not just longer. Explore how to meet the expectations of today’s consumer and embrace innovation, purpose, and emotional connection, from product development to brand storytelling.

In this breakthrough forecasting report, we explore how movements in diversification, skinification and personalisation are reshaping the haircare industry. As consumers seek solutions that reflect unique demands and individual hair types, identities, and values, inclusivity is no longer a niche – it’s a mainstream expectation. Discover how innovation, elevated branding, and cultural relevance are driving a new era of haircare, and how your brand can meet the moment.

Our next generation trend horizons report which – unlike its predecessors – spotlights the lack of recognition of consumer needs which transcend generations. Recognising and categorising consumers into powerful groups, this report aims to help brands understand the role and influence of seven consumer archetypes, and what drives their spending habits. Within this new report we explore how the home and our management of it is one of the most significant sectors to be affected in the post-COVID era, as concepts of health, hygiene and the home play an important role in our comfort in cleanliness.

Our selected trends, insights and observations from the world of women’s healthcare. Structured across three key life stages; AND SO IT BEGINS, IT’S A MARATHON and THE THIRD ACT. We cover the latest developments in FemTech, sustainability and sexual wellness whilst identifying opportunities for your brands in this vibrant sector.

Our selected trends, insights and observations from the colourful, intoxicating world of fragrance. From the role of distinctive design to new and original sensory experiences to the integration of sustainability, we have curated all you need to know about the latest developments, a sense of where scents are going next and what you need to do to prepare your brand for the future.

Packaging has pivoted to adapt to changing consumer concerns, shopping behaviours and sustainability demands. We analyse the successful strategies for delivering reassurance, cohesive brand experience and connection, alongside the service systems and material innovations that ensure resource retention.

We’ve been examining the impact COVID-19 has had on our beauty regimes, especially male grooming and question what are the major opportunities for brands as our lives take on their ‘new normal’? We explore the increasing opportunities across the men’s health and grooming market – a category predicted to reach $78.6bn globally by 2023.

We have explored how this thriving sector of the wellness industry is evolving under 3 macro trends, we have been charting the new concerns and attitudes among supplement consumers and the innovations altering the type of products they’re purchasing.

We’ve been examining the impact COVID-19 has had on our beauty regimes and especially haircare and question what are the major opportunities for brands as our lives take on their ‘new normal’? We’ve noticed some significant shifts within haircare which has traditionally been regarded a flat category. Haircare brands are learning from skincare, with advanced ingredients, new regimes and formula developments.

The Homecare, laundry and cleaning market continue to see enormous growth pre-pandemic and looks set to continue to deliver record breaking sales as our new way of life continues. We have explored how this thriving sector of Homecare is evolving across 3 macro trends, we have been charting the new needs and concerns of Homecare consumers and the innovations altering the type of products available for purchase.