Free the birds

Lifestyle, Brand Gallery

Regent Lighting

Understand First
Swiss based Regent Lighting are renowned for their beautifully designed, innovative lighting solutions, in both commercial and residential properties, with work including lighting for Pathé, L’oréal, Qatar Railways and Mercedes-Benz.
With over one hundred years of heritage, Free the Birds identified Regent Lighting’s philosophy has always been about people, with every innovation, design and product born out of a restless quest to improve and enhance their work and living spaces.

Beautiful Thinking
The brand positioning and identity we created dramatises the interaction and inter relationship with people and lighting which surrounds them.
By using real people as opposed to models as the heroes, we gave the campaign credibility and relevance to their core target audiences: Architects, Building Owners and Electricians all underpinned by the Brand Idea endline:

Brand Idea: “People Light Our Way”.