Beautiful Thinking Fragrance
Non Profit
Understand First
Swiss-based Regent Lighting, known for their beautifully designed, innovative lighting solutions for companies such as Pathé, L’oréal, Qatar Railways and Mercedes-Benz, sought a refreshed identity that elevated the renowned brand.
With over 100 years of heritage, we identified that Regent Lighting’s philosophy has always been about people; every innovation, design and product is born out of a restless quest to enhance their work and living spaces. We therefore built a brand positioning which dramatises the inter-relationship between people and the lighting surrounding them.
By using real people as opposed to models, we gave the campaign credibility and relevance to their core target audiences: Architects, Building Owners and Electricians. All underpinned by the Brand Idea endline: “People Light Our Way”.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
