Free the birds
OLAY FREE THE BIRDS

Beauty, Brand Revitalisation

Olay

Understand 1st
Created in 1952, Olay has a deep heritage and has stood the test of time as one of the most iconic beauty brands.
Staying relevant and keeping the innovation pipeline going is key to the brands long-term success.
As with many heritage brands with this amount of history, we often need a step back and help with the brand architecture, pulling the visual house in order.
We needed to deliver a vision that encouraged reappraisal and that would gain new consumers.

Beautiful Thinking
Making sense of the Brand Architecture was a key foundation in redefining the portfolio and building opportunity spaces to attract new consumers.
As part of Brand Revitalisation, tapping into the brands heritage and strengthening the brand presence across the portfolio, we defined a clear visual framework for the base, premium and boutique tiers to ensure seamless navigation and findability of products.
We delivered elevated designs for all the ranges that delivered on both simplicity and stopping power.

OLAY FREE THE BIRDS
OLAY FREE THE BIRDS
OLAY FREE THE BIRDS
OLAY FREE THE BIRDS
OLAY FREE THE BIRDS
OLAY FREE THE BIRDS
OLAY FREE THE BIRDS