The VMS market is overcrowded with a lot of promises but little differentiation. Brands lack focus and merely have a product for every occasion rather than a cohesive sense of purpose. Welcome to Hello Day
The product philosophy and difference we devised – a seasonal approach to personal health – were the foundation and inspiration for the design of the subscription boxes which arrived at the start of each new phase of the year. The stunning graphic approach reflected the core idea of rolling through the seasons.