Free the birds
Happy Monkey Free The Birds Design Branding Packaging

Lifestyle, Brand Creation

Happy Monkey

Understand First
The kids’ smoothie and juice category was a highly commoditised market, dominated by the brand Innocent and private label offers. Continuously on price promotion, the category was in decline. We needed to devise a brand positioning and identity that would be as appealing to kids as reassuring to parents.

Beautiful Thinking
Happy Monkey DBA award winning

Happy Monkey Free The Birds
Happy Monkey Free The Birds
Happy Monkey Free The Birds
Happy Monkey Free The Birds Design Branding Packaging
Happy Monkey Free The Birds Design Branding Packaging