Free the birds

Beauty, Brand Gallery

FFS

Understand First
FFS is the UK’s first and biggest direct-to consumer women’s shaving brand. However, in 2019, subscribers had stalled, the designs were looking dated and the brand wasn’t sure who it was anymore. 

Beautiful Thinking
The FFS brand name, which originally stood for “Friction Free Shaving,” has been evolved to unlock visual and verbal twists on the acronym, modern-day alternative meanings to resonate with its audience – everything from “For fun’s sake,” and “For fabulousness’s sake” to “For fairness sake” and “For future’s sake.” It recaptures the brand’s irreverent roots. And a new tagline reflects the brand idea and ethos; Beauty should be effortless.
The new, sleeker, more stylish designs appeal to a tweaked target demographic and underpin the premium quality of the products. The distinctive linear graphics symbolise the precision and clean lines of the shaving experience.

Serious Results
The new, sleeker, more stylish designs appeal to a tweaked target demographic and underpin the premium quality of the products. The distinctive linear graphics symbolise the precision and clean lines of the shaving experience.