Free the birds
Supradyn Free The Birds Brand Design Agency

Health & Wellness, Brand Revitalisation

Buscopan

Understand First
Following a switch from pharmacy to OTC, Buscopan sales stalled internationally, something radically needed to be done to reverse this.
We needed to mastermind a global brand consolidation and naming hierarchy that overcame local consumer and regulatory hurdles, and redesign the brand to focus on people’s needs.
Navigation across pillars, indication, formats and dosage needed to be clear and instinctive.

Beautiful Thinking
Position Buscopan as the ‘abdominal specialist’
The main idea of targeted relief is expressed through one single, relevant, universal, consolidating, future facing, visual icon demonstrating the core of the brand proposition.
Packs focus on people’s emotions and provide the reassurance that goes along with a higher priced product.

Buscopan Free The Birds Brand Design Agency
Buscopan Free The Birds Brand Design Agency
Buscopan Free The Birds Brand Design Agency