Liz Earle Christmas
Brand Strategy, Packaging Design, Copywriting, Artwork
Understand First
Sebastian Professional is an iconic salon‑exclusive brand known for its fearless creativity and avant‑garde attitude. Working closely with the brand over the course of a year, we partnered to reinvigorate its presence within an increasingly competitive professional haircare market. Our remit spanned brand identity and assets through to core and limited‑edition packaging, ensuring every touchpoint reconnected the brand with stylists and reaffirmed its prestige credentials.
Sebastian never stands still. Our approach rebalanced premium and edgy—refining imagery, colour, typography and graphic devices to create a sharper, more contemporary visual language. This global identity system was rolled out across all brand communications, before being expressed through packaging. From core ranges to limited editions, including a collaboration that translated the distinctive aesthetic of award‑winning tattoo artist Maxime Büchi, each design fused artistic expression with individual product benefits, delivering striking individuality with unmistakable Sebastian DNA.
