Free the birds

Wean off the screen

We’ve adopted a 3:2 hybrid working model in favour of the studio to capitalise on team interaction to allow for more creative ideas to spawn from osmosis. One key nature change the agency has implemented is Wean off the Screen philosophy encouraging members to naturally be distracted by their environment and ultimately reducing screen time, whether it’s in-office or at home.

Sky with clouds and sun to daydream

Compared to ‘looking at a tunnel’, we believe that screens are a portal to a filtered world, where imagination is cut at the root. Distractions and human interaction are vital to a creative’s mind as creativity does not switch off at close of play – harbouring and championing healthy creativity is our priority at Free The Birds.