In Cosmetics Business’ latest trend report, Sara Jones partner + client services director, lends insight to the issues and opportunities facing brands in the new age of beauty advertising.
With a long, tarnished history of promoting unrealistic beauty ideals and stereotypical advertising, beauty brands now face the consumer backlash and fatigue of the unobtainable.
The imagery and language used by brands can no longer stereotype, objectify, or imply the consumer is not good enough if they don’t use the product. It’s not acceptable and is proven bad business.
Read how brands can get real throughout their entire brand communication and design in today’s digital age and what lies ahead for the future of beauty advertising in: Cosmetics Business trend report July 2018