Free the birds
Travel retail, airport retail, duty-free

Beauty, Packaging

Packaging in the Highly Competitive Travel Retail Environment

Laws of Attraction: Sara Jones for Frontier Magazine

Packaging is a critical factor in the sale of most products, and nowhere is this more important than in the highly competitive travel retail environment. With limited purchase time for consumers, and the very nature of travel gifting, standout is vital.

Sara Jones, partner + client services director, discusses the importance of packaging in airport retail, reveals what to do to create ‘buzz and desirability’ and which brands are doing it well.

Read the article published in Frontier Magazine, July 2018:

Laws of Attraction