Free the birds
Packaging, beauty, branding, design

Beauty, Communications

Hide it, Show it, Know it

Behind Bathroom Habits

Could you be a snipper and tipper? Perhaps a decanter or show-offer? Either way you demand functionality from packaging, no matter how gorgeous it is.

Nick Vaus, partner and creative director, muses on consumers’ different bathroom behaviours as a route to designing better beauty product packaging in SPC magazine’s June 2018 issue.

Read the article: Hide it, Show it, Know it: Behind Bathroom Habits