Online Beauty: From Lockdown Locks to Zoom-ready Face
Tech-savvy Stylists are On-hand to Help During Lockdown
Has your fringe grown so long over lockdown you can no longer see out? Is your chemically relaxed hair looking as stressed as you feel? Well, you’re not alone.
While it may feel petty to worry about anything bar just getting through this, as Sara has already noted, self-care and home-based beauty can really improve our mood and give us a sense of wellbeing. In fact, in Spain, and Australia too, hairdressers were initially deemed an essential service, remaining open during quarantine.
Elsewhere, where hairdressers and beauty services are firmly closed, it seems we’ve taken matters literally into our own hands, turning our bathrooms, living rooms and kitchens into impromptu salons. A study by ChannelAdvisor finds the highest growth in online consumer products during March was in the health and beauty sectors – with a noted spike in sales of hair dye, clippers and nailcare. And at the time of writing, the hashtag #quarantinehair has gathered over a whopping eleven million views on TikTok and the spike in the Google search term ‘how to cut own hair’ is quite incredible.
Luckily, experienced beauty professionals and tech-savvy brands have turned on to social media to help guide us through our lockdown looks and save us from home-styled mishaps with online beauty…
When you’re in need of a tidy up but can’t trust your housemates, your partner or yourself with a pair of clippers, Lockdown Haircut is on hand to personally walk you through it. For £15 you can book a twenty-minute session with a professional barber, with all profits donated to the NHS, making this a great way to support the hairdressing profession, the NHS and your lockdown relationship. If you’re used to rocking a fringe but still have nightmares of your seven-year-old home-cut (thanks mum!) there’s help on hand from celebrity stylist Sunnie Brook with her Instagram tutorials. While Hall-of-Fame afro hair specialist, and friend of the Studio, Charlotte Mensah, has invaluable advice on how to care for and style your natural hair at home.
And if your roots are just too much bear or you’re just feeling experimental, global at-home hair colour experts eSalon might be just the thing you need. Launched ten years ago, the on-line colour salon uses a hybrid algorithm and real-person matching system to select and customise the right colour for you, made by a personal colourist and shipped right to your door. In London, Hari’s Hairdressers are offering online video consultations with stylists and colourists as well as an option to join their priority waiting list, and be first in line for an appointment call when salons reopen. Similarly, prestige hair colour salon Josh Wood has online consultations and Bleach London are hosting a virtual Hair Party series with expert stylists and exclusive celebrity hair-colouring insights from the likes of Georgia Jagger and Pixie Geldof.
Brands nailing the trend for dewy, glowing skin, shimmering one-step eye looks and multifunctional products such as makeup with skincare benefits are perfectly positioned for the at-home enthusiast and the demands of the casual beauty consumer – those wanting minimal fuss, hardworking products, delivering looks within a matter of minutes.
Bobbi Brown’s Glowing Essential Kits, Home Spa Sets and Comfort Bundles hit the mark, with a try before you buy Virtual Try-On function and live chat with a pro artist. Bare Minerals is similarly offering the personal touch with online beauty appointments and self-care collections. And for more quick and easy iridescent loveliness head over to Trinny London to find the perfect shades for you with the Match2Me personalised tool. For expert advice and product recommendations you can trust look no further than our friend and colleague and all-round beauty and skincare guru, Caroline Hiron’s Lockdown Skin Live. While facial workout salon FaceGym offers online masterclass group sessions to lift, sculpt and tone from £80 for a two person session. And beauty retailer Space NK gives live-streamed beauty masterclasses and one-to-one makeup, skincare and haircare consultations with some of their most loved brands.