Free the birds

We look for the story in every brand we work with. This is ours.

For 20 years, as Dew Gibbons and Partners, we created design and packaging for clients all over the world which embodies the philosophy of Beautiful Thinking.

As this philosophy is central to the way we work we thought it should also become central to our identity. Leonardo Da Vinci is the essence of Beautiful Thinking. An artist. A designer. An inventor. An icon. It was his habit, when he came across birds for sale in a market, to buy them and then release them from their cages. This seemed an inspiring philosophy, reflects the kind of people we are and it gives a sense of what we do for our clients.