Free the birds
Vice Reversa Free The Birds

Beauty, Brand Gallery

Vice Reversa

Understand First
Tasked with the challenge of more effectively communicating the scientific intelligence behind the brand’s formula and to both to help elevate its visibility and re-assert its credibility in the competitive luxury wellness market.

Beautiful Thinking
Identifying an opportunity to create a distinct and recognisable visual brand mark for the company in creating a brand world and positioning for new micro-needle skin care brand, introducing a new exclamation mark icon (!) as a homage both to the company’s expertise in microneedle patches and the product’s direct application and quick results. The message is further expounded by the introduction of the headline message “Precisely” and corresponding tagline “precision skincare” which accompany the logo on digital platforms and aim to highlight the medical-grade quality of the products. Invigorated Vice Reversa’s brand placement and tone of voice through new iconography, brand assets and brand guidelines.

Vice Reversa Free The Birds
Vice Reversa Free The Birds
Vice Reversa Free The Birds
Vice Reversa Free The Birds