Free the birds

Beauty, Brand Creation

Loum – The Beauty of Calm

Understand First
This new premium clean skincare brand sought to establish itself in the nascent CBD-based product market. Its unique three-way formula was Loum’s secret to unlock stress.

Beautiful Thinking
We sought to make the brand and all its assets the very essence of calm, harnessing stillness and serenity in open composition and colourways, creating an enticing full suite brand identity and brand world. Equal, balanced airy spaces are incorporated into Loum’s font and logo design.