Free the birds

Lifestyle, Brand Flight


Understand First
Davidoff was a traditional, family-owned company whose marketing had struggled to keep pace with the changing world. Without the founder Zino Davidoff, there was no platform for the brand. In an expensive, old-fashioned and becalmed category, this was an expensive, old-fashioned and becalmed brand.
Beautiful Thinking
We began by giving Davidoff a central idea and purpose, Time Beautifully Filled. From there, over a successful partnership spanning many years, we have gone on to create many and varied content for the brand including helping to shape and launch the Discovery range of products. More recently we have helped to guide Davidoff into the digital and social media space where the brand can engage directly with aficionados, including animations which were produced in the Free The Birds studio.