The Bepanthen Global team saw an opportunity for the brand to compete in the daily management skincare category. Leveraging the brands heritage and trusted efficacy.
This was a great opportunity to give the Bepanthen Derma range a chance to stand strong and proud in the Medicated Skincare category.
The new packaging design beautifully translated the science of Bepanthen’s unique mode of action. Depicting the skin’s surface and cell layers over a gentle gradient communicating a sense of action and skin barrier repair.
The graphic is paired on-pack with a ‘B5 icon’ to signpost Bepanthen’s signature ingredient and the trusted efficacy that Bepanthen brings to daily skin management. Meanwhile, a confident new logo lock-up conveys a sense of trust, heritage and expertise, with the inclusion of the blue gradient in the underline providing another nod to the healing process.